Uplifting Athletes Board of Directors

  • Scott Shirley, Executive Director
  • Keith Deaven, Board President
  • David Wozniak, Board Vice President
  • Kerwin Stetler, Board Treasurer
  • Tiffini Grimes, Board Secretary
  • Rob Tribeck (Rhoads & Sinon LLP), General Counsel

Scott Shirley
Executive Director


Scott Shirley became the full time Executive Director of Uplifting Athletes during the fall of 2007 after serving as Chairman of Board since the organization was incorporated in 2004. He is responsible for the strategic planning of the national charter, providing leadership and vision for the organization, managing programs and operations, developing the Board of Directors and fundraising.

Prior to joining Uplifting Athletes, Shirley was a Project Engineer with Clark Construction Group. His projects included the Liberty Center (mixed use development that includes office, retail and living space), the Kennedy-Warren (luxury DC apartments) and the Women In Military Services for America Memorial. While at Clark, Shirley was elected to serve as a member of the Innovation Steering Committee to work with the executive management and foster a spirit of continuous improvement, innovation and entrepreneurship.

Shirley completed the Kellogg Executive Scholar certificate program in Nonprofit Management at Northwestern University.  He is a graduate of the Pennsylvania State University where he earned his Bachelor of Science (2003) and Master of Engineering (2004) degrees while also playing wide receiver on the Penn State football team. He graduated as the top construction engineering student in his graduating class, was a member of Chi Epsilon (National Honor Society of Civil Engineers) and taught an undergraduate class as a graduate student. As a member of the football team, he was a winner of the Frank Patrick Total Commitment Award (given to players who consistently follow through with their responsibilities in all facets of the football program and do so in an exemplary manner), was a recipient of the Walk-on Award (given to a non-scholarship player who exemplifies total commitment, loyalty, hard work and courage) and was honored as a two time Academic All-Big Ten selection.

Keith Deaven
Board President


Keith is responsible for co-founding and leading Mediabarn, a company that specializes in user interface research, design and consulting. As Chief Executive Officer and Co-Founder, Keith has led Mediabarn through six successful years. Much of this success can be attributed to the fine-tuning of an innovative business model which combines the benefits of a user interface practice, creative studio, and placement agency under one roof. Keith has built the organization into an interactive powerhouse, with clients that range from government clients such as the U.S Army and U.S. Patent Office, to some of the world’s most widely recognized media brands including Discovery Communications, National Geographic, The Better Business Bureau, and PBS.  Keith earned a B.S. degree in Labor & Industrial Relations from Penn State University, where he continues to assist the School of Information Sciences and Technology as a project sponsor and speaker in project management and entrepreneurship.


David Wozniak
Board Vice President


Dave Wozniak is vice president of corporate branding and advertising for Lincoln Financial Group. He is responsible for a wide array of initiatives that are designed to build a strong Lincoln Financial Group brand, including strategy development, business-to-business and consumer advertising programs, website development, corporate identity management and brand communications program integration across the enterprise.

Wozniak joined Lincoln in December 2003 and has broad experience in advertising and corporate branding on both the client and advertising agency sides of the business. He served as director of advertising from 1998-2003 at the Principal Financial Group in Des Moines, Iowa. Prior to that, he spent ten years at N.W. Ayer & Partners in Detroit, Michigan where he was the account director on the General Motors brand advertising program. He was also the advertising manager at Barnett Banks of Florida, Inc. from 1986-1988.

Wozniak holds a Bachelor of Science degree in communications from the University Park campus of the Pennsylvania State University and also earned his Master of Business Administration from Penn State.


Kerwin Stetler
Board Treasurer



Kerwin Stetler is a CPA and Chief Financial Officer for Pyramid Construction Services, Inc., a commercial general contractor and construction manager serving south central PA.  Stetler is also a board member for the Capital Region Economic Development Corporation and an active member of the West Shore Chamber of Commerce. He served on the Chamber's Board from 2003 to 2009 and was the Chair of the Board in 2006 and 2007.  Currently, he's the Vice Chair of Member Services. Kerwin is a dedicated volunteer who also serves on the Building, Economic Development, Finance, Health Care & Insurance, Nominating and Strategic Planning Committees.  Kerwin dedicates his spare time to volunteering for a variety of organizations including Capital Region Economic Development Corporation (CREDC), Salt 'n Light Youth Ministry, Camp Hill United Methodist Church, United Methodist Home for Children, and the Mid-Atlantic Builders Exchange.

Tiffini Grimes
Board Secretary


Tiffini is an Assistant Director of Enforcement for Football at the National Collegiate Athletic Association. She earned her undergraduate degree from Purdue and Sports Administration Master and Juris Doctorate from Valparaiso University. Currently, Tiffini is a member of the American Bar Association, National Contract Management Association, Society of Corporate Compliance and Ethics, Balck Entertainment and Sports Lawyers Association and Georgia Office of Dispute Resolution. Before her position at the NCAA, Tiffini worked in the athletics compliance at both Penn State and Georgia Tech.

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