Aaron Hernandez is the Asst. Dean and Director of the Allan “Bud” Selig Sports Law and Business Program at Arizona State University. In June 2023, Aaron will assume duties as the Executive Director of the Sports Law and Business Program. As Director, Aaron is responsible for supervising the Sports Law and Business (SLB) Program and ensuring its continued success. Aaron oversees operational efficiency, admissions, curriculum development, academic and career advising, recruiting, donor and alumni relations, stakeholder relations, and student engagement. Aaron also is responsible for long-term strategic vision and growth of the SLB Program.
Before joining Arizona State, Aaron was the Associate Director of Football at the NCAA. While at the NCAA, Aaron specialized in stakeholder engagement in Division I (FBS). Aaron worked closely with high-profile college football coaches, athletic directors, sports administrators, compliance officers, and many other stakeholders to identify major threats to the collegiate model. He also served as the primary liaison to the Big 12 Conference, American Athletic Conference, Under Armour, and the College Football Playoff for all football-related matters. Aaron also conducted investigations of institutions that may have violated NCAA rules and focused on matters that involved Division I college football.
Aaron has previously served in compliance and legal roles with: Marquette University Athletics, the National Sports Law Institute, NASCAR, and Gray & Associates, LLP. Aaron graduated with his Juris Doctor in May of 2013 from Marquette University Law School, receiving a certificate in Sports Law from the National Sports Law Institute, and is an admitted attorney to the State Bar of Wisconsin. Aaron was named the 2019 Marquette Sports Law Alumnus of the Year and is published in four separate law journals for works focused on legal issues in sports.
A native of El Paso, TX, Aaron received his Bachelor’s in Business Administration in Finance from the Mendoza College of Business at the University of Notre Dame in 2010. Aaron currently resides in Phoenix, AZ.
